AU Giving Day Campaign Social TileAU Giving Day Campaign Social TileAU Giving Day Campaign CountdownAU Giving Day Campaign Countdown
Annual execution of digital campaign for AU Giving Day to increase alumni engagement and drive donations for the School of Public Affairs. Adapted branded visual assets and crafted platform-specific messaging to inspire support for the SPA Dean’s Fund. Highlighted the tangible impact of individual gifts, promoted scholarship challenge opportunities, and activated alumni and student participation through compelling adhoc calls to action.
US News & World Report 2025
US News & World Report ’25 RankingsUS News & World Report ’25 RankingsCampaign celebrating the School of Public Affairs’ ranking of #12 nationally and top-rated in D.C. in the 2026 U.S. News & World Report rankings. Produced dynamic social media graphics, GIFs, and printed banners to drive engagement across platforms. Highlighted top specialty rankings in six areas and shaped the messaging strategy for a cohesive, multi-channel rollout, including email marketing and high-visibility pinned posts.
Misc. Event Graphics
Misc Event GraphicsAU Spring ’25 CommencementFrom small overnight breakfast events to refuel AU students, to a glitzy glamorous commencement speaker Colman Domingo, here are some miscellaneous promotional graphics of events that happen all the time at American University. Late Night Breakfast – Appears on screens at Kerwin Hall Spring ’25 Commencement – Instagram Social Media Post